The Study Of Strategy Development Of Kailuan Clean Coal Joint-Stock Company Ltd.

Kailuan Clean Coal Joint-Stock Company Ltd. is sponsored by Kailuan (Group) company and other five companies.Enterprise development strategy is the idea of the development of a certain enterprise, the aim lies on making use of the strengths, searching opportunities, improving the core competition power and stimulating the development of the enterprise .The development strategy of Kailuan Clean Coal Joint-Stock Company Ltd. was studied in a systemic way. To start with, the necessity of making a enterprise development strategy was discussed and the main content and idea of the research of this article was mentioned; The general situation of the company is then introduced, the strengths and weakness of the company are recognized and the opportunities and threats are found by the analysis of the circumstance (including the prediction of the coal products market all over the world, the competitors, national relative industry policy) the company locate and the internal condition (including resource condition , the location and the condition of the traffic , business administration , the condition of technology ,etc.) of the company, and the four basic strategies of the company are given by the analysis method of SWOT , and ascertain the development strategy of the company as "do the best in the major , develop multi-product, stimulate the development "by strategy evaluation ,and introduced the development idea and the key project of the company. Finally, strategy guarantee as "use natural resource and human resource reasonably, innovate organizational structure, strengthen the enterprise culture " is introduced in this paper.