| Guangzhou CJ Group Co., Ltd. (CJ in short) was a diversified company dominated by real estate business. This case introduced the development course of CJ, the present operation status of real estate, the vertically related industries to real estate, chain supermarket, high technology and other Business Units. It also introduced the strategic planning of carrying out moderate diversification to realize continuous development. Then, by using the theories and methods of strategic management, it analyzed the diversified strategy of CJ in detail, including the significance of diversification and strategic approaches, industry抯 attractiveness and competitive strength of each Business Units, strategic-fit (relativity) and resource fit, forming and action field of core competence, etc. In the end, the writer summarized the diversified strategy for CJ, and put forward some suggestions and measures for the implementation of this diversified strategy.
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