Research On The Development Strategy Of Huolinhe Coal (Group) Corporation

With quickening of the market-oriented process and the penetrating constantly of SOE reform,the inside and outside environment of the industrial enterprise of coal of our country especially state-run key coal enterprise is taking place greatly and deep to the change. How to meet the change,give full play to enterprise advantage to foundation,Coordinate and stand up better resource of enterprise with ability and the change environment,Thus make scrupulous thinking to the long-term developing direction of the enterprise and draw the thorough conclusion. This becomes numerous large-scale coal enterprise urgent and realistic choices.Huolinhe coal (group) corporation (HCC) of our country is the Northeast and the Inner Mongol area of the eastern part important energy supplier. Its coal resource is abundant,the production technology is advanced,exploit the cost is cheap. But because the coal market supply exceeds demand for a long time of area of the Northeast and the Inner Mongol east,In addition the influence of some small coal pit unfair competitions and restriction of railway transportation,production capacity of HCC for a long time remains seriously surplus. Enterprise resource and cost advantage can not be given full play to. The energy resource structure in the world is being adjusted in the direction of the clean and renewable energy at the same time,and people consciousness of environmental protection enhance day by day. That makes living space of HCC receive the great challenge. Just under such a background,we propose HCC development strategy issue.This text use important theory and method of management to synthetically study HCC development strategy issue. While paying attention to qualitative analysis,this text takes pains to strengthen thequantitative analysis. Through setting up pluralism degree choose model and trade appeal appraise model,the text carries on to HCC developmentstrategy design.Through study,this text think HCC should choose cooperation relevant diversification development strategy first,realize vertical developing by integration. Namely through lengthening the chain of the industry,setting up coal - coal chemical industries,the coal - electricity -aluminum industry chains make HCC 'S coal resource advantage and cost advantage shift to the low reaches,increase the added value of the coal products further,drive the development of the coal industry through the development of the industries of low reaches at the same time and make it reach optimum economic scale progressively.This text still thinks while realizing the vertical integrative development of coal HCC should pay close attention to the development of the non- relevant industry especially Hi-Tech industry,permeate in its field through the operation of the capital in order to disperse business risk further,make the foreshadowing of the transition and further development of enterprise.