Research On The Development Strategy Of China Railway Construction Ebgineering Group

The construction industry is a traditional foundation in our country , which hold the balance in our country of foundation facilities developments, society development and national economy development. With quickening of the market-oriented process and the penetrating constantly of SOE reform, the inside and outside environment of the industrial enterprise of construction of our country especially state-run key construction enterprise is taking place greatly and deep to the change. On the basis of giving full play to enterprise advantages to foundation, how to meet the change, get the distribution of resources and abilities in reason, thus make scrupulous thinking to the long-term developing direction of the enterprise and draw the thorough conclusion. This becomes construction enterprise urgent and realistic questions.China Railway Construction Engineering Group (CRCEG) which has good reputation always emphasizes the management of products' quality, and has finished a lot of excellent projects. At the same time, according to the strategic concept of "The Six Regional Markets", CRCEG has developed markets, which laid the groundwork for future developments. But because of complicated reasons of history and society, the trail of restructuring of the enterprise is obviously in the structure of CRCEG at present. This situation can not adapt to the needing of the long-term development. Just under such a background, we propose CRCEG development strategy issue.This text use important theory and method of management to synthetically study CRCEG development strategy issue. While paying attention to qualitative analysis, this text takes pains to strengthen thequantitative analysis. Through setting up SWTO model and trade appeal appraise model, the text carries on to CRCEG development strategy design.Through study, this text realized the linchpin of the live and development of enterprise depends on whether the enterprise can provide competitive products and service for the market constantly. CRCEG should choose relevant diversification development strategy firstly, and establish quick, high performance and free information systems, which realize the modernization of the management method. At the same time, the enterprise should use the good faith and reasonable working behavior, top-quality project and prime service to realize the maximization of the value of the enterprise and social advantage, make the foreshadowing of the transition and further development of enterprise.