The Research For Marketing Management About The Line Of Estate In China

From the Reform and Opening, the line of estate has changed greatly . One of the obvious characteristic is that the reform for habitation merchandise is developing constantly, especially these years . With the actualization of some policy about it , the line of estate has become more and more important for our general economy . Now , the market has become a buy-off market from a selling-off market. That means the competition in this market is becoming harder than ever . If these habitation makers want to win from the competition , they have to make their products-houses-more attractive and more suitable for sale . The key to win the match is just marketing management.These years , with the market developing , some clever makers have been aware of the importance of marketing management . They find that the marketing management can provide great profit . Many companies are providing all kinds of service for marketing masterminding and marketing management . A few companies begin to adopt the new idea of marketing management, and they have made many successful examples by using the new idea . But, because of the poor theory and practice , there are many problems in this market . Those problems restraint the development of the marketing management itself directly. Therefore , it's not only necessary but also significant to think about the problem and find the method to solve these problems .This article just points out those problems and the causes of them , and it also give many good approaches to solve those problems .The paper includes three major parts . The first part is about the theory of marketing management for estate . The major points out the market of estate, the marketing management and the importance of these theories for marketing management; The second part of the paper is about the present circumstance of this market in china . The major of this part is to analysis the present problems and the causes . At last, the author give some constructive suggestion about the marketing management on the line of estate . The author just give us such a answer about what should we do and how can we do?...