Management Media In Political And Ideological Education

A chronic no-solving dilemma in practice of political and ideology education is "two skin" which means political and ideology education is separated from concrete economical and business works. The ones who are engaged in political and ideology education always neglect to associate with the economical and business works, on the other hand, the ones who are engaged in economical and business works always stress on their own business and show contempt on political and ideology education, of the management media of political and ideology education help to solve the dilemma. Political and ideology education is always carrying on through kinds of media, which comprise management media. The media of political and ideology education is concrete active form that contains some content and information in political and ideology education. The things as a medium must carriable, mediable, active and feasible. In practice of political and ideology education, we are often familiar with some traditional media, such as meeting, studying class, entertainment, etc, but we have no deep knowledge and insufficient practice in management media, which can't adapt to the requirement of increasingly socialization of political and ideology education. Moreover, deepening the research of political and ideology education process; enriching and optimizing the method of political and ideology education; making political and ideology education more scientific propels us to intensify the studies of management media. The management media of political and ideology education is that involve the content and information of political and ideology education in management action and concrete works in order to normalize the behavior , encourage the activity of conducting, studying, producing, enhance the moral character of people. There isobjective foundation on management becoming the media of political and ideology education, these foundation including that management provides external condition for political and ideology education as media; That the internal relationship between political and ideology education and management furnishes internal foundation of political and ideology education management media; That the tendency of socialization of political and ideology education in new epoch renders realistic demands on exerting management media and optimizing political and ideology education. Political and ideology education management media is comprehensive, socializing, integrated, art, and its function including integrated and filter function, directive cultivated function, normal and restrained function, communicated and coordinated function, inspiring and transforming function, etc. In the practice of political and ideology education management media, political and ideology education must face to some problems listing next. It indicated the problems in exerting political and ideology education management media, which are inadequate knowledge and insufficient exertion, no constructing perfect institution, the mediocre ability of management, the necessary optimization in environment exerting political and ideology education. In accordance with problems above, we should come up with the countermeasure when exerting management media, including improving consciousness of political and ideology educator exerting management media; enhancing qualities of educators and managers; establishing and strengthening the "one post, two duties" institution and the system of political and ideology educator interchanging with manager; improving the management ability overall so as to optimize the environment of political and ideology education.