Research On The Ideological And Political Education Of The New Generation Migrant Workers From The Perspective Of New Media

Currently, with the rapid development of information technology to high-end development of new media, cainozoic era peasant laborer is also immersed in the ocean of high technology, and they generally use the Internet, cell phones, and making it an important channel for work and life. New media with its "micro text, giant effect" features brought great advantages for development to the ideological and political education of cainozoic era peasant laborer, but also poses a severe test. The breadth of the new media, pluralism characteristics and cainozoic era peasant laborer is easy to accept new things, focus on the pursuit of quality of life, attention to their own characteristics adapted comprehensive development, which can promote their integration into the city to express their demands and solve case to difficulties, maintaining social harmony and stability, and promote the sharing build development. Visible, cainozoic era peasant laborer to understand the main concerns and ideas important dynamic, and new media is a new and important carrier. But should be wary of new media is also a double edged sword, false information, negative public opinion after another, which have been affected to cainozoic era peasant laborer and the entire media environment. How better to strengthen ideological and political education of cainozoic era peasant laborer, objective understanding of their understanding of new media exposure and preferences, the effective use of new media platforms, strategies and approaches to explore the ideological and political education is the current farmers the volunteers should work, but also an important part of the rich ideological and political education system.In this paper, a method is the use of questionnaires, the integrated use of literature research, systems analysis to the background of cainozoic era peasant laborer Media ideological and political education systematically combing. The introduction part of the background and significance of a brief exposition of related concepts defined the status quo at home and abroad about the ideological and political education of cainozoic era peasant laborer in the study were collated and summarized, elaborated ideas and research innovations. The text is divided into three parts:Part Ⅰ:Introduction options and samples taken in this study topics questionnaire, analyze the current situation of cainozoic era peasant laborer to use new media. Broadly speaking, cainozoic era peasant laborer has been widely used, but the lack of depth the use of new media likely to be accepted but the low authenticity, cainozoic era peasant laborer to master the use of new media and the Internet can use the fast-paced life, the more they fat keen on mobile phones and other electronic forms of "micro-read.,"Part II:combining research results and new media, cainozoic era peasant laborer their characteristics, analyzes the positive impact of new media on cainozoic era peasant laborer and the ideological and political education as well as the negative impact of the current difficulties faced. On the one hand, the new media to promote the butt of vocational education and ideological and political education, on the other hand, it also enriches the ideological and political education, optimizing the ideological and political education environment. However, the main authority, "gatekeeper" role of educational content, cainozoic era peasant laborer the traditional values of education, but the main impact. The reason, from a structural model of communication with the ideological and political education spread of vector similarity analyzes the subject of education, educational content, education, the environment and cainozoic era peasant laborer own problems and shortcomings.Part III:come up with effective ways and means to achieve the new media as cainozoic era peasant laborer in the field of ideological and political education. Through innovative educational philosophy, attention to the use of new media, optimize the educational environment, rich educational content, strengthen education management and guide cainozoic era peasant laborer several aspects of self-development, explore the full use of new media to strengthen ideological and political education of cainozoic era peasant laborer effectiveness path.