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Research On The Project Strategic Investment Of Angang Iron & Steel Group Co.Ltd

Posted on:2003-06-01Degree:MasterType:Thesis
Country:ChinaCandidate:Q F LiuFull Text:PDF
GTID:2156360062476408Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Under the circumstances of market-oriented economy , no development means no way to make a living for an enterprise . An enterprise must invest if it wants to develop; and the future of a company depends on whether its investment policy being correct or not. Competition between enterprises is that of their core competence in fact, China has been a member of WTO already, Chinese enterprises are faced with directly the competitive pressure both from domestic and foreign ones. There is the same problem of core competence for those large and medium-sized state-owned enterprises in China . Faced with global economic integration , it's the key problem to be solved for each company that how to foster and strengthen their core competence. One of the important means to strengthen a company's core competence is to make project investment, and it plays a very important role for a company's development.Based on the theory of domestic and foreign project investment decision-marking estimation and application, followed with the development strategy of the enterprise, the author ananlysises the relation among the project investment and the core competence of company and the long-time development strategy, raises that the purpose of project investment is to enhance the core competence and the core competence assures the success of the project investment. Through analysis of the status quo of Angang's investment and core competence, and study on the development strategy of enterprises and metallurgical industry, the author works out an integrated programme for Angang's project investment strategy. Finally, at the angle of policy choosing of project investment, he expounds the procedures and methods of Angang's project investment decision and after analyzing thedifferent influencing factors, the author has installed AHP Estimation Model for Angang's project investment decision-making, hence to make the project decision-making process more scientific and rational.
Keywords/Search Tags:Angang's project, Strategic investment
PDF Full Text Request
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