Anshan Iron And Steel International Marketing Strategy

With the development of our national enterprises enter into the competitive globe market, and the deep influence to the enterprises arised by China enter into the WTO. Under this Situation, it becomes a very important issue concerning our live and development that we should consider how to improve our international marketing experience, especially the world steel industry faces supply over demand situation, meanwhile our national steel capacity increases, that makes Angang under very serious competition. So it is very important for Angang to produce the products meet market's demand and to increase production. The main purpose of this article is to solve above issues.According to the theory of strategic management, it makes objective analysis to the development of global and national steel industry, and steel market situation by investigation and material collection, it makes analysis to Angang's overall competitive ability. So it concludes Angang's opportunities, threats, strength and weakness. And it makes very detailed contrast SWOT analysis, so as to formulate the strategic plan of Angang's international market.This article is divided into five parts. The first part is overall research, the second and third part is the analysis of external and internal environment, the forth part is the strategic plan of Angang's international marketing, the fifth part is the strategic management of Angang's international marketing.