Enterprise Plan Research On Small-Medium Enterprise

Small-medium enterprises have being developed vigorously since opening and reform , but their average life æ­±an is less than four years. I think we can lengthen small-medium enterprises' life period and rejuvenate them by \vorking out good enterprise plans. This thesis discusses emphatically financing plan ,strategy management plan and market plan vvhich are closely linked with small-medium enterprises of China at the present.We can understand ali these financing channels' requirements and their merits and demerits by discussing seven financing channels. Then we can compare and select financing channels vvhich suit small-medium enterprises according to their conditions. Financing demands, enterprise capabilities, capital costs, capital structure and control are the decisive factors vvhich decide if we can finance successfully. These factors can direct us to work out financing plan. After discussing small-medium enterprises' financing channels and decisive factors, we can conclude how we should make out financing plan.We should work out appropriate strategy management plan if we want to open and share market successfully. Strategy management plan comprises analyzing inside and outside environment; selecting strategy object, strategy thought and strategy type; technical strategy and brand strategy. We should make technical strategy as the core of strategy plan, brand strategy as the object of strategy plan, then we can earn competitive edges, promote small-medium enterprises grovving steadily.Small-medium enterprises should work out market strategy and markettacticses on the basis of analyzing inside and outside environment.By applying the theories of small-medium enterprises' financing plan, strategy management plan and market plan to Shengxiang Company, we can draw conclusion that these theories are correct and efficient.In the end, by thinking deeply small-medium enterprise plan, this paper summarize the characteristics of small-medium enterprise plan, illustrate the differences among plan, idea, decision and suggestion, put forward that innovation is the soul of enterprise plan.