The Research Of Marketing Strategic Of Shaanxi Local Power Company

Now, under the power buyer' s market environment of our country, marketing has become the key of power enterprise survival and development. Therefore, prepare a set of effective marketing strategic guidance marketing to move about, for power enterprise whether win in market initiatively to hold first opportunity, is very important.For power marketing, the focus that Shaanxi local power company pays attention to how to prepare correct marketing strategy, for the more vast market space that enterprise develops to create. This paper makes use of the theory of marketing, corporation strategy and management, connection is actual, bring upped the marketing strategy that suits company's characteristic to sell. First, analyze company' s marketing face the external opportunity and challenge, internal advantage and disadvantage, think although present rural energy market competition becomes intense day by day, but rural uses electrical potential still great, opportunity is more big than challenge. Despite company has certain marketing ability, but marketing advantage is not obvious, internal marketing system does not be perfected, lacks effective marketing strategy. Secondly, according to external high opportunity and low threat, internal low advantage and high disadvantage marketing present situation, bring upping should adopt mainly the WO strategy that uses to opportunity surmount disadvantage, at the same time, combination SO strategy as well as ST strategy are developed the strategic scheme of existingadvantage, determine so as marketing system innovation is means, is taking market innovation as purpose, strong quality, outside expand the comprehensive marketing strategy. Final, refer to and utilize service marketing, image marketing etc. relatively the marketing forward position concept, propound the tactics of power high quality service marketing, guide consuming, image marketing, compose general power marketing new meaning. At the same time, make establishment company' s marketing mechanism and the conception of high quality service system and suggest. An case is taken in the thesis to demonstrate effectiveness of proposed marketing strategy.This paper mention marketing strategy not only suit the existing condition of this firm and can rise grow avoid short, better solution marketing in problem. Marketing tactics and marketing mechanism have certain operating and practical value, work as rural power profession marketing is a kind of beneficial explore and replenish.YaoYue (MBA)Directed by ZhangXiaoMing...