Research The Management Strategy Of Container Transportation Corporation

Many scholars do a lot of research on the management strategy of container transportation corporation in these years. They push the development of international container transportation corporation, but when it go into 90 century, facing the bad condition of shipping marketing, if we use the old way-enlarging vessel's capacity in order to decrease the cost of per TEU and ocean freight, it have been proved it can not be successful. Plenty of container transportation corporations do not know how to do. After researching concerned theory, investigating the container transportation market and working in the container transportation corporation, I sum up some suitable management strategies against the theory of marketing sales and shipping marketing status. It is useful to improve the competitive capacity of container transportation corporation. The details as following: set up and strengthen the condition of global carrier against alliance; develop logistic business; develop international network sales business and focus on the business of global tender.