Marketing Strategy Studying In Competive Telecom Market

According to the systematically research of the development of international telecom market, the reforming of China telecom industry, and theimpact on entry into WTO about China telecom industry, the article reveals thatgovernment-monopolized pattern of China telecom market has been broken, andcompetition has been the core of development. And then, the article points out the service-marketing strategy of Shenzhen Unicom Co. under the competitive market environment, by analyzing deeply competitive condition of mobile telecommunications market in Shenzhen. Then, the article studies emphatically on product strategy, place strategy, and major client strategy.The article is divided into four chapters:Chapter One introduces the study background and the domestic and foreign research present situations.Chapter Two analyses deeply the macro environment of telecom market in China, introduces China post & telecommunication industry development history, and analyses emphatically the impact on the entry into WTO about China telecom industry.Chapter Three studies on competitive environment of mobile telecommunications market in Shenzhen and the competitive position of Shenzhen Unicom Co., introduces the importance of CDMA project to China Unicom Co.Chapter Four points out the service-marketing strategy of Shenzhen Unicom Co. under the competitive market environment, and analyses emphatically product strategy, place strategy, and major client strategy.