Lianyungang Telecommunications Service Marketing Strategy

The thesis , with the theories of strategy management and service management , studies the service marketing of LianYunGang Telecom Company First it discusser the basic theory of service marketing and the charact- eristics of telecom service , introduces the development or telecom market ,analyses the environment of telecom service marketing with the analytic method of SWOT discusses the service marketing strategy or Lian YunGang Telecom Company . What's more ,It analyzes the service group strategy of LianYunGang Telecom Company ,basing on the theory of service marketing ,it mainly illustrates the strategies carried out in LianYunGang Telecom Company about Product. Price . Place. Promotion . Physical Evidence . People. and Process .It also puts forward some measures for service management.