| Now the tide of Inter, and Info, is taking away everything, and the business is gradually turning from traditional market to internet spacial market. In the future, the trend of the property development is Inter., which not only brings the communication of information, but also changes people's development pattern, management pattern, marketing pattern, and life style in a deeper level. The real estate product is different from the general commodity because of its abnormal, scattered and fixed characteristics.So its means of marketing is more complicated and challenging. The development of E-marketing has supplied the real estate enterprise with a new running sky, and it has had an effect not only on the enterprise's marketing, but also on the internal management, the running procedure and product itself. As a result, for the purpose of theory research and practical operation, it is important to make the study on the problem of the real estate marketing in the new era of internet economy.Four chapters contribute the thesis. In chapter 1, the author discussed the traits of internet age, the implication of real estate marketing and several basic problems of internet marketing; In chapter 2, the author analyzed the changes of real estate market in the internet age, discussed the advantages of internet market survey and the trend of real estate product; In chapter 3, the author discussed the application of traditional marketing strategy in the internet age, the position of selling control in real estate marketing and the significance of client relationship. In chapter 4, the author assembled the practice of real estate marketing of China, indicating that it is a long way from traditional marketing to E-marketing on the four aspects of designing, building, marketing management and estate management. |
