The Choice Of International Marketing Strategy For Chinese Industrial Enterprises After China's Entry Into WTO

After the China's entry into the World Trade Organization (WTO) ,the Chinese enterprises will face various challenges from the multinational corporations directly. The trend that "Domestic competition is internationalized,Abroad competition is domesticed" has brought more Chinese enterprises into the international competition. China's industry is the basis of the sustainable development of the China's future,the appropriate choice of the international marketing strategies concern not only the survival and the development of the enterprises,but also the development in the domestic economy.This report devotes to a pertinence analysis to workforce's intensive industry,technology-intensive industry and the fund intensive according to the characteristics and current situation of Chinese industrial enterprises in the pre-WTO era. It also states the choice of the international marketing strategy of different kinds of Chinese industrial enterprises after China's entry into the WTO and in economic globalization era through setting up competition strategy choose models.The report is from analyzing and choose two respects to launch discussion,the first part (Chapter I,Chapter II) begins to analyses the theory fundamentals about international marketing strategies from the five dimensions including the international marketing mode progress stages,product and industry characteristics,analysis of value chain,product periodicals of vitality and competitive advantages. Then it analyses the international competitive force of Chinese industrial enterprises combined with the impact to the China's industry after entry into the WTO according to SWOT from the opportunity and threat faced from China's macro-economy's development and the strength and weakness of China's industrial enterprises developments. Point out in the report,China's embody mainly the competition advantages of industrial enterprises it is at workforce comparative advantage and such relatively stage advantage as native market advantage,newcoming advantage,part-technological advantage and industrialized-stage advantage. Chinese industrial enterprise should choose international marketing strategy around the link which embody the competition advantage bestThe second part (The Chapter III,The Chapter IV)has formed a basic international strategy choice equalityinternational marketing strategy=intemational competitive strategy + international marketing model + the development of the industries policies,also pointingout the core of making international marketing strategy is to make the international competitive strategy,adopting the analytical hierarchy process to construct die model of international competitive strategy choice hierarchy,gaining the basic competitive strategy's good and bad order according to the hierarchy general-order of the labor-intensive industry,technology-intensive industry,capital-intensive industry. On the basis of analyzing competition rationally,the report also makes the choice and analyzes about various industry marketing strategies and emphasizes the necessary preparation of the combination and the enforcement of the marketing strategy of construction aspect of human resources development strategy,the strategy of brand and international corporate image.The report regards " strengthen the international competitiveness of the industrial enterprises" as the center to ensure the strategy choice direction of the related-industry after the reasonable analysis to the sensitive problem with the help of the system,motion,comparative analysis method assisted with the mathematic tools and concise illustrations. It hasn't stated the specific industries thoroughly,only making the choice of the international competitive strategy among labor-intensive industry,the technology-intensive industry,the capital-intensive industry by the category-divided way. It has depicted the choice direction of the related types of the industry international marketing strategy on the choice of the basic competitive strategy,which can offer more references to mo...