Nanjing Super Chemical Co., Ltd. Marketing Strategy

The marketing strategy of enterprise is very important for its development because of the change of environments and the acute competition. Basing on the analyzing of the external environments and the internal conditions, the thesis concludes the strengths and weaknesses of Nanjing Chaocheng chemical Limited Corporation has, and the opportunities and threats that it faces. This thesis also discusses and designs the marketing strategies with emphasis, and establishes the corporation mission and the marketing objectives. It brings forward the STP strategy and the market competitive strategy that bases on value chain, such as customer satisfactions strategy, relationship marketing strategy, service marketing strategy, technology and logistics cooperation strategy and total quality marketing strategy. This thesis also discusses the marketing development strategies. In the end of thesis, it studies the tactics to support the strategies' implementation, including establishes market-driven marketing organization, 4C marketing tactics mixes and strategic cooperation relationship tactics.