A Research On The Mechanism Of Customer's Manager In Chinese Commercial Bank

When the country enters into the stage of market economy,in order to adapt to the requirements of market competitions,the customer's managing system in China's commercial banks become an inevitable outcome,resulting from continuously brazing new trails. The system can provide a good service for customer's demands and improve the level of the service. The customer's managing system in China is built on the basis of the marketing idea from the banks in developed countries. The establishment of socialist market economy provides an essential prerequisite for commercial bank to carry out customer's managing system. Meanwhile,the aims of meeting the customer's needs and improving the ability for market competitions promote an internal demand to set up this system. The customer's managing system also plays an important role in guaranteeing the commercial bank to strengthen its managements,bring forth new ideas,obey the market regulations and go along with world trends.As China entered into WTO,Chinese economy has merged into the world's economy in a much wider and deeper degree. During the transferring period,our commercial bank will face more foreign competitive rivals and meet the unprecedented challenges. In this case,it is very necessary to change our ideas,it's also urgent to transform mechanism and braze new trails. Only by changing our ideas,can we make our minds and behaviors complying with the market regulations;Only by transforming,can we foster groups of competitive talents;Only by brazing new trails,can we bring the service for customers' needs into full play,promote the commercial bank's force for competition and fulfill the bank's business management aims. Carrying out the customer's managing system in Chinese commercial bank is the best breach for fully blazing new trails. Reorganizing banking on the basis of market regulations is the important guarantee to carry out the Customer's ManagingSystem. An important content in bank re-engineering is recreation of organizing structures and business process,setting up of excitation and binding mechanism. The bank re-engineering must adapt to the historical trends in global economy,development of network bank and the process of financial innovations. Only in such a case,the system customer's manager would play a more important role in the commercial banks in the future.This essay concludes in this train of thought. It expounds the customer's managing system in China in order to search ways to develop in financial innovations and set up a customer's managing system to adapt to market competition,improve the international competitive force of our commercial bank and make the commercial bank play an active role in the country's economic development.