The Research Of Customer Manager In Commercial Bank

Customer manager is a system by which commercial banks win superiority to others. It is widely studied at home and abroad. This system focuses on markets and customers, values the importance of customer during the survival and development of commercial banks, takes common development of banks and enterprises seriously. It lessens rank order of the service for the customer by direct link between customer managers and customers, supplies comprehensive fast and effective service to let customer feel more satisfied and show loyalty to commercial banks. Customer manager was firstly used in west countries, where more valuable experience is worthy of being studied by US. At present,customer manager was effected by commercial banks in China. During the process, our commercial banks meet many problems. This article begins with the context of the appearance, discusses the content of the customer manager systematically and put forward my proposal to effect our countries customer manager on the basis of the customer manager of US and Hong Kong.This article is composed of four chapters. Chapter one is the summarization of commercial banks customer manager, which analyzes the context and theoretical resource of customer manager, the definition of customer manager, chief content, achieving method and so on. Chapter two is the introduce of the customer manager in US and Hong Kong. Chapter three is the problem of customer manager in commercial bank in China. In chapter four, I put forward my own proposal to effect our customer manager on the basis of my analysis and the experience of US and Hong Kong.