Developing Status Quo And Countermeasure Study Of Software Industry In China

As the center of the information industry software industry has widely penetrated into the First ,the Second the Third industry in a few years. It has taken a more and more important role in the national economy and its developing scale and level has become one of the major marks which indicate one nation's degreement of modernization as well as multiple national power.As far as we are concerned.to analysis the developing law of the software industry in the world scale and to research the developing current situation of ours software industry and to explode is developing strategy .developing countermeasures appear to be very significant and urgent.At first ,this paper elaborates the developing current situation of software industry in our country .Through analysising industry scale .interprise scale .software produce structure .software industry development characeristic of our country ,we find out taht there has been an enormous improvement and development in ours softwae industry in the last ten years and there has been advancement either in quantity or in quality .But we should realize that we still have a long way to go when compared with developed countries and there are still some factors which restrictthe development of software industry and there are still some problem need to slove .Next,this paper discuss and research the software industry 's marketing structure .marketing conduct .marketing performance in hoping that we can find out the main questions and the development obstacle that exist in our software industry. In order to seek our own developing method and developing strategy it is necessary to study foreign's successful experiences .Thus ,in this paper ,the author take the America and India as examples and analysising their successful experience .On the base of all above, the essay will give some useful ways and solutions from four aspects of policies & laws, technologies, capital, personal resource and marketing, as well as the choice of developing strategies and models.