The Study About Suitability Valuation Of The Forest Tourism Products

Forest tourism product development is the essential premise and guarantee to reasonably utilize tourism resource .The suitability evaluation of the tourism product is a key step for forest parks to take in making a decision about developing a new product.The purpose of the paper is to study how to evaluate the suitability of a tourism product. In the paper, the forest tourism product's concept and classification are firstly given, then all elements that affect tourism product development have been systematically analyzed.There are five respects in all, namely, resource elements, market elements, development elements .elements that have relationship with external elements and product conpetence elements .By those study and analysis,a evaluation model about a suitable forest tourism product has been presented.Depending on the last chapter'discuss, the model incorporate the evaluation elements into four respests,and further by" Analytic Hierarchy Process",divides those four respests into three hierarchies and twenty-four final elements. With a forest tourism product development case ,the paper has finally explained how to use the model.The tourism product evaluation is an importent part in the tourism product development theory. The synthetic evaluation model not only helps develop the theory about tourism product development, but also has importent value in practice by guiding the developer reasonably developing tourism product,avoiding ineffective resource use and ineffective investment.