Studies On The E-business System's Construction And Management Of Chinese Enterprises

E-commerce ,as a totally new business style, make transactions more effective,automatic and popular with it's Internet platform.The development of E-commerce in developed coutries is very successful,but in China,it is not pretty satisfactory with not mature societyenviroment and ideas of running business. With the textual research of successful experiences of developed coutries for runningE-commerce.this dissertion set forth in detail the particular conditions of our coutries through contrast analysis. With the thought of overall situation,system,and strategy,it brought up the best entrance of developing E-commerce with the popularlly useful significance-E-business system,and made a deep study on the whole system and it's every part.On the basis of all these,this dissertion set forth the whole train of thought and related tactics for the constrution and management of the system.1 The best entrance of deceloping E-commerce -E-businsee system.through analysis of particular conditions for developing E-commerce of our coutries' enterprises.Introduction of the basic concepts of related aspects.and the prior work of constrution and management-the choices of business style and guiding principles.2.The train of thought of constrution of the web site system that is one composition of three parts ,and different construction ways fitting different enterprises of diversified types and scales, furthermore,analysis of costs and benefits,and a new cooperation way for building web sites suiting small and media enterprises.3.A special discourse on the key link of management of E-marketing, a guiding principle and 4C's tactics of E-marketing,and a deep dissect on the way of how enterprices can create competitive advantages under the E-marketing situation.4.The tactics of construction and management of the second part of E-commerce system-E-paying system,and an example of the famous web site-Dang Dang web bookstore.5.Tow choices of construction and management of the third part oflogistics systenrbuilding independently logistics center and entrusting TPL,and the tactics of construction and management under the current situation with the though of our countries' particular situation.