Managing Strategy Of The San Jiang Space Industrial Company

Background of this paper It Is my ling hope to write a paper analyzing the diversification of buisiness of the San Jiang Space Industrial Company, China(shortfom:SJSICC) In the meanwhile, at the first stage of the reform of the business system in China,with the Chinese econmy mushrooming, many mihitary industrial enterprises were plunging into markets hurriedly, so was the SJSCC Blundness and misleading of the diversiflcatuon of business saw a success and a failure of these enterprises A few of them are now in full bloom, and most of them in a dilemma In the theoretic field, the business professionalization and the business diversification are contesting bitterly Some works have only discussed what is right and what is wrong The others have talked least about the diversification of the military industrial enterprises, though they have aired many good points of viewAim of this paper: This paper aims at making a study of its own adaptability of professoonalization and diversification, that's to say, what enterprises adapts to professionalization, and what enterprises to diversification It is also a purpose of this paper how to strenghthen the business competence of diversification of enterprises,especially like the SJSCCContents of this paper:Chapter 1 Necessity of the business diversification in the SJSICC Chapter 2:possibility of the business diversification in the SJSICC Chapter 3,4,5 :Conditions and approaches into the business diversification in the SJSICC, Linkages between the business diversification and brand strategy Formation of the core competitive competence and expansion of the brand strategy Chapter 6-.Feasibility of the business diversification in the SJSICC...