Study On The Marketing Mode Of Aeolus Automobile Co.Ltd

China has entered WTO,and the foreign automobile manufacturers will come into Chinese market soon. So the Chinese automobile manufacturers will face to the grim challenge. Chinese automobile industry is still weak,but it is important to national economy. Facing the opportunity and challenge,Chinese automobile industry must choice the right development strategy. And Ae marketing strategy is the more important one. Marketing becomes the key of the competition.It has been two years since Aeolus automobile Co.Ltd was founded. In the two years,Aeolus company is famous for its little investment and outstanding achievement. The BlueBird selling like hot cakes makes the decision-makers of DongFeng Group think the marketing modes of the Group renewedly. Through analyzing the marketing mode of Aeolus company and finding the strength and weakness,it can provide a reference for DongFeng Group's marketing innovation. What's more,it can afford some good experiences for the development of Chinese automobile industry.This essay firstly analyzes the influence to Chinese auto industry after China entering WTO,and explains the necessity of analyzing the marketing mode of Aeolus company. Chapters 2-3 illustrate the marketing system of DongFeng Group and the marketing environment of Chinese automobile manufacture industry. On the basis of that,chapters 4-5 analyze and evaluate faithfully the marketing mode of Aeolus company,and then offer some advises to perfect this mode.