The Guangzhou City Development Holding Ltd. Forture Plaza

This thesis is for teaching and study purpose and it includes two sections, the section Case Study and the section Case Analysis. In Case Study part, the thesis tells a true story about how The Guangzhou City Development holdings Ltd. managed to rescue the ruined project 'Yinfeng Building'. It describes the detailed process of how the company analyzed the action of purchase, took actions to rerun the project and won the first battle in selling. It also introduces the information about the company and the ruined projects in guangzhou.In Case Analysis part, it gives analysis on the detailed process. The theories of Strategic Management, Marketing Management and Organizational Behavior statistics are used and combined with information of the projects. Finally,the author give some advice to the government of encouraging the developers to rescue the ruined projects.. The key point is how the enterprise successfully make the value of the project re-built by using strategy combinations...