Study Of Marketing Strategy Of Sichuan Great Proterty International Logistics Co., Ltd

This article is about the strategies for GPIL, It focuses on the problems produced in course of management, combined western logistic characteristics and with SWOT analyzing skill. After analyzing the present development and trend of western logistics, I put forward my opinion on solving the problem of GPIL. First of all, I produce the multi- strategy after entering into WTO for GPIL , and particularly, the cause and the condition of the multi-operation is the focal point. Secondly, I put forward the essential alliance and the strategy in order to expand. Thirdly, I state the brand strategy of GPIL, which is the main step to construct the brand for GPIL. At last, the article discusses the adjustment and the ways of the whole strategy, which change with the outer environment.In order to fully explore and upgrade the competitive ability of GPIL, this article states the difference marketing strategy and difference marketing strategy theory, under its aggregate guidance. First of all, it analyze the four prominent traits of logistic service in detail; next this article point out the market orientation of GPIL from the aspect of differences of market. At last, I emphasis on the marketing tactics which GPIL should take in difference way. The article focuses on what kind of marketing tactics: Market segment tactics, which means principle, content and procedure. Price tactics is taken under the different culture background to gain sustainable competitive advantage and reasonable profit. Promotions tactics carries out "one to one" marketing thought and offers individual service. CRM tactics gives much attention the value of old client. Re-form all resource tactics, Management and centralized management to boost the efficiency. Marketing innovation tactics. All of these tactics connect closely with the actual condition of GPIL, which would guide the direction of GPIL.