The Marketing Strategy Of HLJ SDPC

Heilongjiang SD paper company limited is a classic enterprise that have been producing industry technical paper . The SD produced excellent results on paper exchanges weakening, average ton paper profit was 750 dollar, the thesis exerted developing strategy theory and marketing mix theory to in-depth analyze marketing strategy of SD, put forward marketing characteristics of a industry technical paper. It is my creative idea for using the network marketing theory to the marking of paper.The thesis were taken cases form, first of all, introducted the profession, secondly narrated the actual situation of SD, lastly made full use of the strategy management theory and marketing management theory and so on to analyze the external environmen, the internal condition and marketing strategy, will greatly inspired the same trade.