The Instance For The Analyzing Of Marketing Strategy Of Hydropower Of HEC

The Strategy is an overall and long-term decision. The marketing strategy of an enterprise is an important decision that would directly affect the development and future prospect of an enterprise. The enterprise shall not only make its marketing strategy, but also be aware that the marketing strategy making shall be closely bound up to the future of an enterprise. For an enterprise nowadays, marketing strategy is the core of its general strategy.The instance states Harbin Electric Machinery Co., Ltd (HEC) as the leading enterprise of hydropower Industry in Chinese, of its general introduction, history evolution, development and competition in Hydro-electricity industry and general marketing strategy, especially emphases on the chances and challenges in face of market economy after opening and reform and globalization economy. Finally, the article takes an example to illustrate marketing strategy about HEC participating in the tendering to world focused Three Gorges Left and Right Bank Projects.The theories of the strategy management and marketing strategy etc. are used in the analyzing of this instance, it analyses and appraise the inside and outside environment and marketing strategy of HEC in detail, through the investigation and researching of market competition and target market, it analyzes and summarizes how HEC establish and practice the marketing strategy so as to gain an advantage in competition.The intention of this instance is try to illustrate the important of marketing strategy an enterprise's development while studying the recycling course of marketing development of HEC, the conclusion is made that only the marketing strategy suitable to an enterprise can lead to prosperity of the enterprise.