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Studies On Development Of The Real Estate Agency Of Tenancy In The South-east Of China

Posted on:2004-01-11Degree:MasterType:Thesis
Country:ChinaCandidate:J Y YuFull Text:PDF
GTID:2156360092470895Subject:Construction Economics and Management
Abstract/Summary:PDF Full Text Request
Since the 1990s,in the course of the rapid progress of the reform and opening,the real estate agency industry has grown up along with the rapid-expand of the real estate market. This dissertation mainly studies on the real estate agency of tenancy. It discusses the environments and conditions of the real estate agency of tenancy in the south-east of China. On such background,the article emphasizes on how to develop the enterprises.This dissertation is structured as followings:Firstly it demonstrates the importance of the development of tenancy market and the real estate agency of tenancy on the base of analyzing the tenancy supply market and tenancy demand market. Then it fully analyzes the outside environments and inside conditions of the real estate agency of tenancy. In the aspect of the outside environments analysis,it analyzes from macroscopic angle to microscopic angle. And in the aspect of the inside conditions analysis,it analyzes enterprise's quality and credit conditions. And it also comparatively studies on several developing modes of the real estate agency of tenancy. Based on the foregoing,the article stresses that the enterprises should carry out the chain operation,the construction of the network and brand service.At last,the dissertation gives an example. It chooses an enterprise-EHOUSEE.COM,who does well in the field of the real estate agency,analyzing its development mode,organization structure and any other conditions incorporated with the dissertation's conclusions.Concentrating on the analysis of the environments and conditions of the real estate agency of tenancy and studies on the enterprise's development strategy,this dissertation is expected to contribute some references for our the real estate agency and its enterprise's development.
Keywords/Search Tags:the real estate agency of tenancy, mode, management, brand, chain operation, network
PDF Full Text Request
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