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How To Establish An Effective Franchising Authority Control System From L Company

Posted on:2002-06-12Degree:MasterType:Thesis
Country:ChinaCandidate:N LiuFull Text:PDF
GTID:2206360032954059Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As a business strategy beneficiary to both franchiser and franchisee,franchise can enable franchisor to expand at low cost and lower franchisee抯 risk of beginning a business by buying a brand or a operating model. With help of its advantages Franchise has taken great progress both at home and abroad. Having a glance of successful examples of franchisor all over the world, we can find a common point that all the franchisee can provide vertical product or service and make decoration in the same style. How could they do this? The series of criterion set by franchisor have been well performed. So we can say that whether franchisee abide by the criterion become the decisive elements of franchisor抯 success. Therefore a franchisor put the work of supervising criterion to the first place, how to establish a effective franchise supervision system also becomes many franchisor抯 task. In the article the author make a study of the problem facing the company L mainly in the criterionm and find the disfiguration of its criterion supervision system, finally lodge a solution. The article can serve people working in the field of franchise for reference.
Keywords/Search Tags:Franchising
PDF Full Text Request
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