The Analysis Of Establishing China Automobile Marketing System

With entering into WTO, the economic development in China is confronted with changes as well as challenges. Automobile industry, as one of three charged pillar industries severely, is not only a pillar industry, which effects both national economy and the people's livelihood, but also a strategic industry which effect the long-rang development in China.Thus, it's very important to improve China automobile competition to international market to resist the charge, and setting up a effective marketing system is one of important rings. For a long time, the automobile market in China is very confused and not standardized; the degree of factory on entering market is low very much. It's very difficult to set up a effective marketing system. The development of market economic in China leads to the change of the consuming structure, and it leads to the change of the automobile marketing system. So,facing the chaos of the automobile industry and international automobile industry's challenge after entering into WTO,it's a urgent resolved problem that we should set up a automobile marketing system which is suitable to the market law and carry out the new marketing strategy.For resolving the problem of China automobile industry, the thesis uses the research methods of the mingle of quantifying and determining the nature and contrast analysis. The thesis presents the research purpose, significance, relational basic theory and so on; studys the character of market and consumer in China; explains good experience in developed countries and current situation of China automobile marketing system; builds up a set of new sales and marketing system innovationally through combining with the current situation in China automobile industry.