| The correspondence property have becomes the tallest degree blend, biggest potential, growth quickest realm in economic of world. Have become the new growth point of the growth of economy our country at the same time, especially "95" period, information industry production value the year all increase the speed to attain 30% above. The SPC switch, and mobile communication equipments etc. the product output doubly long, every kind of network, include the special net, the communication net also quickly develop. Aroused the our country export significantly to increase. " 105" the program, our country is also in many industry develops to program the growth of the information industries. The hope arouses the national economic development with the information industries, and become the big country of the information industry.Although the reconstruction of our country market economy is already very many year, the amalgamation obtain certain of result, The many proposition is already basiced to adapt to the market regulation. But with the many institute of related growth for economic reconstruct slow-movingly, can not keep up withing the market, can't adapt to the market demand. Again be placed in the obvious bad situation on the technology at the same time, in the proposition construction, market operation mode, business management...etc. the aspect also can not win against the abroad's large company, from but market the sum down sharply, be placed in the difficult ground. Especially along with the china affiliation WTO, is a proposition to more face the inside outside predicament that attack from both flanks. How to changes the proposition circulate the mechanism, quick adapt to market demand, and have already become the important lesson to face the proposition. This text is from the outside of market, good and bad, inside and outside environment, detailedly analyzing the correspondence proposition to face. With the way of marketing is a point, completely relate the proposition must establish a lucid way of marketing, from but make the own product capturethe market, amalgamation quickly to receive the market information, and make own proposition can adapt to the market, in not the failure ground. This text systematically relate the principle, composing and many mode of marketing and relate their advanctage and weakness , Analyzed the impact factor for choosing marketing way ,Amalgamation the way of the combinative current and some well-known proposition, SWOT analysis for mode, institute for research, getting shortly, evenly, quickly core strategy, amalgamation research thinking having the real strength, many products strategy should for make a point of the end user marketing strategy. Think at the same time, reconstruction of the marketing way is a system engineering, should from the engineering angle, according to proposition, market rivalry the strategy, pick the reconstruction program of in keeping with own marketing way. Amalgamation the research analyzed the marketing way for of putting with into practice and control problem, thinking in the marketing way early is to establish a network in keeping with oneself proposition development, at empress the period is perfect with manage the network, and make the way match this proposition not contemporaneous growth require. From but for it is main to correspond by letter the product then of section institute marketing way, the reconstruction provided a good proposal. Make proposition can choose the orientation the orientation environment for strategy, more goodly, sooner of own way, quick growth.
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