The Business Diversification And Its Condition Analysis

The business diversification has become onekind of business strategy of much enterprise in our country. Yet, there is few systematic analysis of business diversification in domesty,and some of them is only based onsimply introducingto external research fruit In our country, the surroundings both inside and outside the enterprise are different from the foreign enterprise's . Hence , to look for a kind of theory that applies to our enterprise will be a task of great importance and necessity.Firstly, the paper analyzes the logical process and develop trend by reviewing the history of the business diversification,and it analyzes the theory of the business diversification strategy. After analyzing the relationship among the business diversification and the risk and the interest, then point out : The business diversification is a efficient choice when the enterprise develop to some extait, the key factor of successful business diversification strategy is whetherthe enterprise has appropriate inside and outside conditions. The correlate business diversification, particularly based on the core capability, has more interest with little risk.Secondly,the paper analyzes the inside and outside surroundings.The outside surroundings include industrial environmentand macroscopic external environment such as macroeconomics,community,politics and science and technologyThirdly, the paper researches the present situation of the business diversification in our country. The author thinks that for the factor of the enterprise mechanism, market environment, entrepreneur resources and so on , the business diversification of domestic enterprise has special Mature. In all, the interest of the business diversification of domestic enterprise isn't ideal, but the interest of the correlation business diversification is better than the non- correlation business diversification's. The paper also analyzes the effect to the business diversification with the changed environment after joining in WTO.Finally, systematic proposal is raised about how to operate it, including the decision of business diversification,the diversification orientation and the compose of professional work.