Research On Data Base Marketing Applying In Sedan Marketing

This article mainly studied about data base marketing theory, and the marketing mode applying in sedan marketing. This article is divided into five main parts, illustrated five aspects: (1) Studied about theory of data base marketing. (2) Present sedan marketing mode of home and overseas. (3) Projection of sedan marketing data base. (4) Classifying and collection of sedan marketing data base. (5) Establishment and design of sedan marketing data base. I expounded in the epigraph of nowadays development of marketing theory and the possibility of data base marketing applying in sedan market. In chapter one, I illustrated the concept of data base marketing and the market background and theory by which data base marketing occur. Then I explained from macroscopic of the operational procedure by which the enterprise use the data base marketing mode, and the vantage given by data base marketing. In chapter two, I studied the marketing system with the help of marketing theory and summarized the main selling mode of sedan. I also am back over the develop experience of sedan marketing and the present situation. In chapter three, I combined data base marketing together with sedan marketing, worked over the integral planning, content and steps of management, and the software& hardware environment needed during sedan marketing data system establishment. The above aspects are needed when a sedan enterprise establish data base marketing. Then I gave out the ten steps when a data base marketing system is being built in sedan market. In chapter four, I talked about how do we collect and collate the data used in sedan marketing system, studied the discrimination and the excerption of primary data and secondary data problem. In chapter five, I gave out some data base forms, discussed about how do we design and establish sedan marketing data base system. The last two parts illustrated the main function of sedan marketing data base system and sum up the whole article, that data base marketing has a very bright future in sedan marketing.