The Research About The Method Marketing Data Warehouse's Model's Building

The data warehouse is as developing a kind of fast new developing technology in recent years, itmake the collected data meaningful by using analysis and report form In the application programming.It is deal with and analyses through many parts of process the is it collect data,purify datum and storedatum,etc. To include to carry out. Data warehouse support to manage decision-making process,theme -oriented, become, lasting datum set with time that integrate. Data warehouse according to initialdata and come from external datum gather administrative system and put, offer the intact, prompt,accurate and commercial decision support information understood for enterprise. This thesis mainlyexplains the foundation about the data warehouse model of marketing. It includes six great respects:First part Explain the development of the data warehouse of marketing and current situation mainly.Proceed with warehouse current situation of the data, has stated the function of the data warehouse ofmarketing in the future emphatically; Second part Introduce marketing data basic conception involvedin the warehouse mainly, include some basic conception and basic operation mainly among them; Thethird part To marketing data abstraction of data of the warehouse mainly, marketing data of warehouseinclude marketing data of database of operating etc. mainly, the data to draw according to one basicmarketing basic function of Company mainly, with entering commonly, round pin, storing the systemthe samly, this text provides detailed procedure and data; Some data in the data warehouse ofmarketing come from the relevant theme in addition, a series of measures including the products ,taking in the customer, rival and marketing mainly; Make a more detailed explanation to the enterpriselayer model of the data warehouse of marketing mainly with fourth part of this text, usually, the modelof a datum warehouse includes three big basic respects mainly: Conceptual model, logic model andphysical model. This text is it happen marketing relevant theme of the course to draw through analysisof chapter three, and has made careful research and analysis to the corresponding theme. Havedescribed three major models of the data warehouse of marketing synthetically on this basis, andprovide concrete ER picture; Five part of thesis to is it spend from marketing data warehouse start with to link mainly, have refined out the relevant theme and star mode picture of the course on the basis of OLAP. Thesis this tell marketing data datum of warehouse collect, the data are shifted, the data are moved . Operate from marketing theme function explain the datum warehouse enterprise layer model of marketing in an all-round way in addition. Start with Unking degree with grain size in addition, has done the detailed explanation from customer, products, rival and sale course. Thus make us have an overall, systematic understanding in data warehouse of marketing.