Tactical Analysis On International Operation Of Our Country's SME In The EU Market

In the present world, globalization of economy has been one of the necessary trends. And Internationalization of firms is one of the most important characteristics during the development of modern industries. As one of the important factors, the internationalization of small and middle enterprises (SME) is the reflection that adapts to history. No matter on the market capacity, market opportunity or on the relationship with our government, EU has the advantages over other countries as the target market. This paper begins with the theories of Internationalization of firms, then analyzes the feasibility of internationalization of our country's SME in the EU and characters of EU, takes the experiences of EU's SME as the example, lastly, puts forward the program which is about how our country's SME implement international operation in the EU market. Therefore, the whole paper is divided into four chapters: Chapter one introduces to the development of Internationalization Theory. It mainly includes Internationalization Period Theories, Export Behavior Theories, Network-approach Mode, Farmer-Richman Mode, International Mode, Four-factor Mode, and so on. Chapter two analyzes the feasibility that our country's SME implement international operation in the EU market from two aspects. One is to state the significance, the other is to describe the present status, advantages and disadvantages, and outward obstacles of our country's SME. Chapter three analyzes the EU market from three angles which includes EU's historic environment, marketing environment and market characters, then states the good and bad influences of these factors to our country's SME. Chapter four puts forward the program that how our SME complete the internationalization in the EU market well. Author agrees to the Internationalization Period Theories and therefore thinks that our SME should give more eyes on the exportation of goods at the first stage of internationalization. Then cooperation with EU's SME can be considered. Lastly, some suggestions to our government are provided. Due to the author's limited knowledge in this field, shortcomings and errors are possible. All comments and remarks are welcome.