The Study Of Optimization Modeling In Supply Chain On Customer

Supply chain management is concerned with handling effectively and efficiently all flows of materials and information and at times, funds within and across the chain. As a result of management developments, many more companies today are actively seeking effective solutions to adapt more flexible needs of their key customers. However, many researchers have described the various models on single companies or the partial in order to minimize supply chain cost and maximize profit, not considering the customer value.The purpose of this paper is to contribute to the optimization modeling in supply chain on customer's variable needs. Firstly, the interactions within the chain are studied beginning of the end of the chain. Based on customer behavior and customer value, customers are classified to the key and the potential and the normal. At the same time, the paper presents a model to analyze factors influencing customer satisfaction and a discussion of the model and results. Secondly, according to game theory, the paper describes the behavior of companies of the chain and their optimality conditions. Furthermore, mainly founding on what are mentioned above, the paper provides the optimization modeling in supply chain on customer. Last section discusses a system of supply chain performance to control the chain.