The Marketing Of The Guangdong Satellite Communication Bureau

The Guangdong Satellite communication Bureau is a Hi-tech company majored in satellite communication. It belongs to the China Telecom. It was playing a main role in the field of long-distance communication in Guangdong province, and it developed so quickly in 1990's. Time goes by, the technology improved, the requirement of the market changed, now the bureau facing a double-challenge. Firstly the paper analyzes the market and the marketing environment of the bureau, then make the market division. The paper tried to study the division-market by some marketing theories, and make it clear, which are the target market of the bureau and what market strategies it should take. At the end, the paper would show the blue print of the bureau, try to answer this: Where is the market in the future and how the bureau would do.