| In this paper, by describing the satellite communication and tele-communication industry, the author concentrates on the stating of macro-enviroments, laws and regulations and technology innovation etc., analyzes the trends of tele-communication industry and government supervisory, and also, summarizes the difficulties and further developing trend of this industry.By forecasting the future marketing developing of Satellite-Communication Group, this paper analyzes the five competitive powers of outside environments and its inside environments and summaries its strength, weakness, opportunities and threats, and gets the strategic appraises. One the basis of these analyzing, strategic design and "Sky to Earth Integrated" has been put forward, and the framework of a composite tele-communication with satellite communication characteristics has also been formed. At the same time, the author points out step by step strategic goals and enforcing core competencies strategies with relevant resolutions and measures. |
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