The Preliminary Inquiry About The Guidance Of CIS Transmission In The Real Estate Corporation

CIS is brought forth from the developmental strategies of organization identity in western developed countries. As a kind of exotics, CIS has not more than ten years developmental history in China. Due to the developmental characteristics and the market developmental situation of real estate corporation itself, the practical operation and theoretical study of CIS in China is only in the initial phase. Why should real estate corporation guide CIS and where its practical value lies? Under the varied and United background, How to deal with the relationship between the individualization and identification, so that it can maximize the organization value under such field competition? Such problem as how real estate corporation makes effective communication remain to be considered and studied, too. This dissertation tries to combine subjects as real estate corporation situation, philosophy, management, sociology, psychology, organization behavior as theoretical basis and make a preliminary rational consideration to the CIS guidance of real estate corporation and hope it can make one function as cast a brick to attract jade in China. The whole passage has four sections:Section one: document summaries. It mainly introduces the background about the problem of guiding the real estate corporation. It including: the research phase about CIS and its achievements; the CIS practical background about the real estate corporation and its present situation.Section two: the necessity for real estate corporation to guide CIS. Begin from the hotspot about theories related to our present real estate system and combine its characteristics. This dissertation also makes preliminary consideration from three angles: Firstly, Image makes success-the developmental trend of real estate market; Secondly, brand has been one motive force for the success of real estate corporation; Thirdly, the credit - the new strategy paid special attention in the competition process between real estate corporations.Section three: one inquire is made between the individualization and the identification of social organization and the relationship between them is made from the angle of philosophy. On the basis of this, it raises the dialectical relationship between the identification and the individualization of CIS system of real estate corporation. And further inquiry and interpretation about the basic CIS contents of the real estate corporation is made, too.Section four: one rational preliminary inquiry about how real estate corporation organize and carry out CIS communication to reach the purpose systematically. It mainly includes: the choice and operation of CIS communication, type, form, medium and the radical principle as well.The innovation in this article during the preliminary systematical thoughts mainly includes:(l)begin from the hotspot and difficult spot (image% brand and credit) of present real estate corporation theory and practice. It probe into the necessity to guide CIS for real estate corporation, the conclusions are drawn. ;(2) From the angle of philosophy, one preliminary inquiry on the individualization and the identification of CIS system in real estate corporation;(3) one preliminary thought about how real estate corporation organize and carries out identity communication and the basic principle should be obeyed in the course of communication is made, too.