Research On The Developmental Strategy Of Retail's Logistics In China

According to historical materials, traders appear first from China and in Shang dynasty there were traders. Though, the retail in China has been in the condition of slow development, backward facilities and simple management, and in contrast to the foreign retail, there is a wide difference.At present, logistics has already been looked as one of enterprises' three competitive capacities. The retail's logistics in China is severely backward and is not on a same level as the foreign strong retails that hold high efficient and complete logistics system.Rightly based on the weak present conditions of the retail in China and the great function of logistics as "the third profits source" in heightening the competitive capacity of retails, this thesis discloses the conception of retail's logistics, analyses the current logistics situation and main problems of the retail in China, discusses the developmental strategy of the retail's logistics in China and gives a universal decision model of developmental strategy and its measures of the retail's logistics.This thesis is divided into 7 chapters. Firstly it introduces summarily increasing importance of retail in economy, logistics' function on retail and the backward situation of retail on the whole in China, and expounds briefly the differences between retail and wholesale as well as the historical development and the trends of retail. Secondly it analyses the definition, distinguishing features and developmental trends of retail's logistics, while from 4 aspects it analyses the difference of developmental level of retail's logistics in China and points out that there are 3 main problems in the development of retail's logistics, that is, backward logistics views, low logistics efficience and deficient logistics talents. Thirdly it expands the developmental strategy that solves the above 3 main problems from 3 aspects (leading logistics supply chain, applying information technology, combining choosing talents from many channels with cultivatingworkers), while put forward a universal decision model of developmental strategy and its measures of retail's logistics in China, where it gives the 5 universal decision objectives (cost, quality, receipt, flexibility, environment), then provides a multi-objective decision model and in the end a example about the decision model is given through using AHP. Finally a summary that emphasizes the main conclusions of the thesis is arranged.The main work of this thesis is following. It initiatively expands the definition, distinguishing features and developmental trends of retail's logistics and on the basis of analyzing the developmental situation of retail's logistics in China, gives the developmental strategy of logistics and a universal decision model so as to provide a thread about decision of developmental strategy and its measures of retail's logistics in China.