Strategic Vision For The Retail Development In China

As the main body of our country's tertiary industry and the final channel of circulation, China retail begin to manifest the pulling function and the trend of leading to the upper industry, The relevant function on adjustment of industrial structure is strengthened constantly, the rate of contribution to growth of the national economic improves steadily. In the phase of our country's tertiary industry accelerated development and the transition of economic structures, China retail business plays a very important role.Under the present economic environment, in which economic growth of our country urged by investment and led by production turns to that urged by consumption and led by market, the retail business continuously grows at top speed. In the face of China retail market, which has the greatest potentiality and the fastest increase, the world retail giants enter the market of our country one after another. After entering WTO, China retail enters the count-down stage of complete opening, international retail groups accelerate permeating to the market of our country. In addition, China retail have the properties, such as small scale, low market concentration degree, the bad capacity of competition, etc., which make China retail face severe challenges. How to develop rapidly and promote key capacity of competition have already become the urgent problem of development of China retail.This text is based on the theory of retail form progressing, probing into retail form progressing characteristic of China retail through the progressing course of China retail, on the basis of which, analyzing the current situation of China retail, pointing out the defect and insufficient of China retail. In the face of transnational retail groups swift and fierce offence of market, the text studies the characteristic of Japan-American developed country and the development trend of world retail, finding out the missdistance of China retail. At last, the text proposes the policies of china retail choosing, accelerating the system innovation of China retail business, the development strategy ideas and emphasis of China retail, hoping to enlighten the industry to some extent.