China Retail Business Integration Strategy And Operating Model Innovation

With the entry of WTO, our country opens the retail market step by step. At the same time, the Chinese retail companies faces more and more pressure and challenge while the foreign retail giants quickening the pace of penetrating Chinese market.Through the analyzing of the entry of foreign retail giants and their characteristics, and the analysis of great retail companies with the Value Chain theory as well as the case study combining with Lotus' competitive strategy, the paper here brings forward some valuable advises and countermeasures.The paper is divided into five parts except the preface. The first part, firstly, introduces the overall impact to the inner retail industry from the entry of the outer retail giants , then makes an analysis of the competitive status of the inner and outer retail companies , finally , draws a conclusion of this part. The second part, in the first hand, presents the Value Chain theory, then expatiates upon the composing of the Value Chain of the great retail companies, in the end, analyzes the Value Chain of these companies. The third part, mainly with the case study of Lotus, which includes the introduction of its development past and business strategy, along with the analysis of its competitive strategy in Chinese market. The forth part, is about the status in quo of our retail companies and the innovation of their business mode. In the first place, introduces the status in quo of Chinese retail companies and discusses the methods and means of the business mode innovation of our retail companies. In the second place, expatiates that the Chinese retail companies should build a management mechanism oriented by the human resource. Lastly, suggests that the companies strengthen their construction of fundamental establishment. The last part is the tag.