On Corporate Image Marketing

After 1950's last century, CIS(Corpora?e Identity System) was used widely in market economy developed country like America,Japan and so on. In the middle's of 1980's , it was spreaded into our mainland. However, formed image was combined with marketing that formed image marketing, then it's theory study was not more seen. Though preliminary study and analysis, this article produced the idea of image marketing, then it's theory study was not more seen. Though preliminary study and analysis, this article produced the idea of image marketing.Corporate image marketing is marketing method that win popular trust and fondness especially the consumers, and they are like to accept the corporate and purchase the products by forming a good corporate image. Thesis discusses the feature and function of image marketing, attempted that regard corporate image,production image and service as main part to build image marketing system, and put forward operating model of corporate image marketing.Corporate image marketing study took the public relations of the "Megamarketing" theory,"6ps combination"deepen and concretely, combined CIS theory and marketing, extended the field of the marketing study. To use the method marketing achievement,steadily permanently development, and supply a new method for corporate to extend inner demand and attend international competition.