Police-image Marketing Creation

Since the police in this social which has been, shoulder to defend the social life, theimportant responsibility of production of peace.Along with the social structure of the greatchanges、the profound changes in the economic system、the structure of the optimization andadjustment of interests、the positive change ideas and the legal construction of the improvedstep by step,the image of the police to put forward higher requirements.Meanwhile theprominent social contradictions、the dispute intensified to police image face unprecedentedchallenges,the police image construction become a topic of concern,how to shape the policeimage worth discussing.For a long time,China public security organs did not ignoring its ownimage of the construction work,whether the force equipment or personnel selection etc aregradually getting full attention,Psychology、Communication、Management are introduced tothe police in the research of the image,but the police comprehensive quality is general and low,police-community relations sensitive core issue has not been fundamentallysolved.Considering the present stage our country police image-building sensitivity andpressing,the marketing approach to shaping the image of the police in this paper.Useing theconcept of marketing to construct the image of the police. Will the police figure for marketingcommon products as basic research paradigm,into the advanced marketinggimmick,combined with the success of the classic marketing cases,reject the dross andassimilate the essence,in order to design in accordance with the police image building valuemarketing mode.In addition to the content of the image is introduced as the basic cohesioninto points outside,this paper mainly divided into four parts.Part one:Based on the related theories of police image,including its meaning, hierarchyand characteristics analysis,lay a theoretical foundation for research,police image significanceobtained provides the research meaning,set a goal for police image-building,Behind theresearch will serve as a guide.Part two:Through to the present our country police image construction the basic situationof the induction, by summing up present situation, shaping the standard, shaping and shapingfactors affecting four sections, with a more clear understanding of China’s police.Part three:The focus of this paper, but also expressed the most detailed of the center,thecore content is constructed according to the situation of our country police image-building marketing mode,in order to better contribute to effective conclusion, based on the marketingtheory, including the definition, theory and category mainly introduced that the essence ofmarketing,Got a conclusion is that the image of the police is the government departmentmarketing, for the marketing and the police find combination;On the marketing departmentsin government role in analysis and government marketing process are summarized for thepolice finally image marketing model laid a foundation, police image construction of themarketing process is ultimately determined for this model, combined with the fact thatChinese police.In short, on the basis of the basic theory as the basis, to the image of targetoriented, with the government marketing process for reference, combining various factors,design our country police image marketing planning.On the one hand, the image of the policeas a marketing object with principle, on the other hand will be the object of marketing"product" throughout the various stages of marketing activities.Part four:Research is focused on Chinese police image in the marketing type shapingprocess may encounter in detail, focusing on how to effectively implement punishmentmechanism, the use of public and micro-blog start marketing analysis.