Research On International Shipping Market Business

The paper introduces simply the concept and feature of international shipping market, present situation of Chinese shipping market and the environment of international shipping market, and analyzes and predicts the transport power and capacity in a few years, through it comes to the conclusion that the transport power will be larger than the transport capacity in the international shipping market, points out that it is very important for shipping enterprises to apply market business strategy, points out market business strategy, product strategy, price strategy, canal strategy and advance market strategy, divides advance market strategy into canvass business strategy, advertisement strategy ,public relations strategy, and enterprise image strategy. At last, analyzes the feature of shipping market business by the feature of shipping market itself, then points out the modern market business strategy including electron commercial business, brand business, green business and one station business , gives some consults to shipping enterprises in market business.