Sea Passenger Ferry Market Analysis And Operating Strategy

Firstly, the article analyses the history and the existing situation of ocean passenger shipping of Dalian, including the quantity change of passengers and ships. On the basis of development of country economy, the article forecasts the development tendency and the relationship between supply and requirement of passenger shipping market using statistics method. secondly, according to the advantages and disadvantages of Dalian Steamship Company (Now renamed China Shipping passenger Liner Co.), the article analyses the four effect factors of market possess rate and provide the future objective, guiding ideology and business tactics. In the meantime, taking advantage of particularity of ocean shipping, the article analyses the present situation and development tendency of tourist trade, inquire into tentative plan ofjoining ocean passenger shipping with ocean tour together.