The Research On The Development Strategies Of The Multiply Management Enterprises Of Electric Power

At present, the market-oriented spring tide of the power industry sweeps across thewhole world. Removing the control, introducing the competition and realizing thecommercialization has already become the global development trend. The power industry ofour country has been in the state of monopolizing all the time because of its natural attribute.The inside structural contradiction is sticking out. The electric power system can't meet theneeds of development in new period. So, the system reform of electric power is imperative.With the deepening constantly of system reform of electric powef,(MMEP) have to enter the perfect competition stage from themonopolistic competition stage. Emancipating the mind, changing idea and setting up thedevelopment strategies to meet the market seems particularly important. It is in this point oftangency that this paper treats the development of MMEP from one brand-new visual angle.This paper lists the developing situation and problems of ND group,a typical case of MMEPfirst .Then through the analysis to developing dynamic of MMEP, This paper points out thatMMEP is a special result when China goes through transition from planned economy tomarket economy. And foreign market economy is more developed. It has already formedmore perfect market-oriented electric power industrial structure. The producing, conveying,distribution, selling of electric power and the constructing and producing of the electricalinstallations is finished by different independent enterprises which compete each other,instead of being finished by power system generally. This is exactly the goal of themarket-oriented reform of electric power of our country and the direction of development ofMMEP too.Giving the thinking of characteristics of MMEP, this paper points out the direction ofMMEP through analyzing and contrasting the three representative strategic theories ofpositioning school, resource school, and course schoo1, the paper draws the integrated modelof strategies. Then the paper defines the strategic eIements of MMEP and analyses thesynergic relations between them. Further, the paper sets up the Integrated model about thedevelopment strategies of MMEP. At last it proposes the development strategies of NDgroup on the base of the characteristics of ND group.