Study On The Developing Strategy Of South-west Electric Power Design Institute

The electric-power industry has been viewed as a monopolized industry since our states was found. According to relation of belongingness and division of administration, there are several targets to establish a electric power design institute: achieving ordered tasks given by higher authorities about, power engineering, lower design price, a single function and a single structure of products. However, china's entry WTO and establishment of socialistic market economy, power system's deeper reform, and all of these state-run design institutes' changing into technical and service enterprises, status and role of the design institute are gradually taking a great charges. How to adapt to new situation is a new problem- researched by each power design institute.To aim at international and internal environment's innovation and economic system's transformation, in this dissertation, the research object is SWED (South-west electric power design institute) for SWED, who is a part of china electric power engineering consultative group, the author will exploratly come up with his opinions about how to form its development strategy that can adapt to the new situation at present and how to guarantee to carry out the targets.According to the basic theory of stratagem's establishment and implementation, this dissertation analyzed the SWED's industry background, present situations, the consultative group's situations and requirement. Recognized the advantaged chances and threat from outside, meanwhile, recognized the advantages and disadvantagesfrom inside. It proposed five leading development stratagem by SWOT matrix mate analysis:(1) implement market exploration strategy, exploit the markets in the northwest, north and south of china, and western water-electricity system transmission and transformer engineering to realize the new increase target for corporation's economic benefit.(2) Implement penetration strategy, make rapidly full use of the project on the transference of electricity from west to east, increase the market share to keep and improve the corporation's economic benefit.(3) Implement the strategy of cost leading.(4) Implement the separation of principal and subordinate parts, enter into the high technology field like environment protection, computer information management and so on.(5) Implement internationalization strategy, make use of the advantage of technology and persons with ability to establish design group, and cooperate with the transnational companies and famous enterprises to internationalize the management step by step.In order to realize these stratagems, it must innovate, assure the fast reaction on markets, and increase the degree of the customer's satisfactions, meanwhile-, confirm the target for a year and relative assuring policy. By the development strategy of enterprise, it proposed the following thoughts:(1) Implement competition strategy ideas with knowledge and technology, i(2) Adjust the structure of organization.(3) Establish scientific management systems.(4) Efficient configuration for resources.(5) Form the enterprise's culture corresponding with the strategic targets, at last, found the organization with studying style.At present, both china electric power, engineering consultative group and provincial electric power design institutes haven't own development strategy and its implementation program. Discussing this problem, this dissertation proposed thefollowing new ideas.(l)It proposed in a systematic way that technological enterprise like SWED should choose strategy targets, example market exploration strategy, penetration strategy, cost leading strategy, etc.(2)Studying the organization structure, it proposed originality hi electric power ranks that SWED should be reformed to be a international engineering company , which has EPC function, establish Huaxi electric engineering company, found the relationship of institution & function with sub-company, convert the center of management from func...