The Inspiration Of Haier's Idea

Haier appears in 20th Century's China as a small-sized factory with economic loss 1.47 million RMB, after 16 years' development, it has become a worldwide famous enterprise group, with annual sale volume of 40.6 billion RMB and annual average growth rate of 80%. Haier is remarked by ?Home Applicances ?magazines of the U.S as the enterprise with top growth rale in the global industry of home applicances, and remarked by <> of the UK as the mostly-reputated enterprise in Asia-Pacific region. This enterprise enables the people of the whole world to focus on its brand, use its products, enjoy its services, discuss its cultural idea and explore its management experience, therefore it can be rated as a rare case in China's economic development history. Haier's unique culture shocks the first-class business administration academics of the world Haier group became the first Chinese enterprise listed in Harvard business case. President Zhang Ruirnin, also became the first entrepreneur who had delivered lectures in Harvard.Haier's great success is not accidental, on the contrary, there is necessity in its business. Starting from this point, by using a lot of vivid and specific case the author states the unique cultural idea of Haier, such as the brand idea of "Market share first, economic returns second ", the employment idea of "Talents are selected by their work in practice", and the management idea of "Finish what you should do today and make progress everyday", from the perspective of enterprise culture reveals the secret for Haier's success and conducts the helpful discussions that how Chinese modem enterprises create the successful management mechanism with their own characteristics.